Female gamers are an untapped market for developers

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Female gamers are an untapped market for developers

Wednesday, February 27, 2019 by Richard Harris

Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases. Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...

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